Batter up! With baseball finally resuming, the decade-long partnership between Yokohama Tire and the Los Angeles Angels continues. Yokohama has been a sponsor of the American League West team since 2011, and the tiremaker’s corporate logo will again be featured prominently in left center field, where three-time American League MVP Mike Trout plays.
“Yokohama continues to benefit from our 10-year relationship with the Los Angeles Angels,” said Alan Holtschneider, Yokohama’s director of marketing. “They’ve been a phenomenal marketing partner, helping us build strong brand awareness for Yokohama tires among their passionate fan base.”
As part of the 2020 sponsorship program, Holtschneider said Yokohama will also have more branding opportunities, including field signage along the first base and third baselines for one inning during each game.
“The shortened 60-game season is going to be thrilling,” said Holtschneider. “With Mike Trout, 2018 Rookie of the Year Shohei Ohtani, and the off-season signing of third baseman Anthony Rendon, the Angels have a powerhouse team that will be one of the most exciting clubs in baseball to watch.”
Along with the Los Angeles Angels, Yokohama’s 2020 sports sponsorship roster includes motorsports series such as the Porsche GT3 Cup Challenge USA by Yokohama, the Porsche Sprint Trophy USA West, Porsche Pikes Peak Trophy by Yokohama, Global Time Attack and Super Lap Battle USA, SCORE, and several other motorsports events.