As part of the One World: Together At Home globally televised and digital special to support frontline health care workers and the World Health Organization, FCA premiered an all-new television commercial for the Jeep brand.
The 30-second video, Seven Continents for Jeep, aired during a two-hour TV special as part of the globally televised and streamed event in support of the fight against the COVID-19 pandemic. The historic broadcast was hosted by Jimmy Fallon of The Tonight Show, Jimmy Kimmel of Jimmy Kimmel Live and Stephen Colbert of The Late Show with Stephen Colbert.
“As an automaker and global citizen of the world, it’s our duty to encourage our drivers to stay off the road, when possible, to help protect the health and safety of all people, including those on the frontline of this crisis,” said Olivier Francois, Chief Marketing Officer, FCA. “We also want to recognize and honor these first responders and essential workers tirelessly working to ensure that when we return to the streets that we return to them safely.”
The Jeep brand’s 30-second video “Seven Continents” supports the brand’s recently announced social initiative #StayOffTheRoad, asking its owners, fans, friends and followers to stay off the road, rallying their communities and fueling the American spirit. Today and moving forward, the seven slots of the Jeep grille stand for the seven continents of North America, South America, Europe, Africa, Asia, Australia and Antarctica. Narration in the spot includes the language, “And today, we stand with all seven of them. Together, we’ll make it through this.”
For more information on what Jeep is doing to help with COVID-19 be sure to check out their website.