We see them all the time as we drive down the highway or sitting in traffic, but do you ever pay attention to the billboards on the way to the desert? On the drive to the Imperial Sand Dunes, Glamis, in Southern California there are some new signs to catch your attention.

In an area that some could say is owned by a different brand, but Can-Am has placed some large billboards on the highway leading to the dunes to show that they are not afraid of the competition.
It is great to see any off-road company let alone manufacture other than the Big 3 on a billboard. This is one way to get the attention on someone on the fence about off-road.
Have you seen these billboards? If so, send us a photo!