There was more than just horses at the 144th running of the Kentucky Derby, there was a Ram in the house. Ram showed off a 2019 limited-edition Ram 1500 at the event.
The all-new Ram 1500 Kentucky Derby Edition, created to commemorate the brand’s ninth year as “Official Truck of Churchill Downs and the Kentucky Derby,” will be available for race fans to check out at multiple locations throughout the Churchill Downs grounds. It is fittingly based on the brand’s top Limited trim and features new “Limited Edition” body-color look and distinctive “Kentucky Derby Run for the Roses” bed graphics.
The launch of the Kentucky Derby Edition will also mark the introduction of Ivory White Tri Coat paint and the first time that a body-colored appearance package will be available on the all-new Ram 1500 Limited.
“With the introduction of the 2019 Ram 1500 Kentucky Derby Edition, Ram celebrates the tireless work ethic of those who make it to the starting gate at the Derby and recognizes that there can be no compromises when it comes to winning the race,” said Mike Manley, Head of Ram Brand – FCA. “The all-new Ram 1500 is symbolic of all of those qualities, as we introduce what we feel is the best truck in the market – the strongest, most capable, most technologically advanced and most luxurious Ram truck ever.”
Ram trucks have come a long way and this is just the latest addition into the storied past. Ram has continued to push the styling on the trucks further and further with each model.
In addition to on-site brand activations, Ram will aired its newest Ram 1500 television spots, “Promise,” “Show Up” and “Committed,” during the NBC network telecast and will have Derby posts on its Instagram, Facebook and Twitter social channels. Fans can follow the content and join the conversation at hashtag #RamDerby and @RamTrucks.