Stellantis, the parent company of Ram, announced that their brands will be committing to electric and for Ram that starts in 2024 with the Ram 1500 BEV. This move is going to put them in direct competition with Chevrolet and their electric Silverado as well as Ford and its Lightning pickup.
This is a big move to a brand and organization that has stayed out of the EV market, but by the way, Stellantis’ EV Day went that is going to be changing. Stellantis discussed how all of its brands will be pushing to electric in the coming years.
“The customer is always at the heart of Stellantis and our commitment with this €30 billion-plus investment plan is to offer iconic vehicles that have the performance, capability, style, comfort, and electric range that fit seamlessly into their daily lives,” said Carlos Tavares, Chief Executive Officer, Stellantis. “The strategy we laid out today focuses the right amount of investment on the right technology to reach the market at the right time, ensuring that Stellantis powers the freedom of movement in the most efficient, affordable, and sustainable way.”
It will be interesting to see how the Ram 1500 BEV will be stacked with the other electric pickups. Will there be a clear winner? Will they all be flops or big successes? Let us know in the comments below