Off-Road Assassin

New Product Winners Announced At SEMA360

The Specialty Equipment Market Association (SEMA) announced the industry’s Best New Products Award winners, with the products featured this week in the inaugural SEMA360 online trade event. The winners, which are selected from more than 2,200 products in the SEMA360 New Products Showcase represent the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2021.

The annual awards, which are typically presented at the automotive industry’s leading trade event, the SEMA Show, recognize outstanding achievements in the development of products that enhance the performance, styling, comfort, convenience and safety of cars, trucks and SUVs. This year, the products and awards are presented online through SEMA360, the online event that is making it possible for auto parts manufacturers to connect with professional buyers from throughout the world.

Products are judged in 16 award categories, with one winner and two runners-up in each category. The top products in the off-road related areas are:

Exterior Accessory Product
Winner: Curt Group, Tri-ball Universal Coupler Lock
Runner Up: Go Rhino Big Country Truck Accessories, SRM 500 Roof Rack
Runner Up: TrailFX, Roof Rack for JEEP(R) JL

Off-Road/4-Wheel Drive Product
Winner: Warn Industries, Inc., HUB Wireless Receiver & App
Runner Up: ARB 4×4 Accessories, Air Compressor – Pressure Control Unit
Runner Up: Westin/Superwinch, Overland Cargo Rack

Powersports Product
Winner: Mickey Thompson Tires & Wheels, Baja Pro X
Runner Up: Brandmotion, SummitView™ UTV Dual 1080p Camera System with High Definition 7″ DVR Monitor SUTV-2020
Runner Up: Wehrli Custom Fabrication, 2019-2020 Honda Talon  2 or 4 Seat X/R Front Bumper, without fair lead mount

Tire and Related Product
Winner: Mickey Thompson Tires & Wheels, Baja Boss A/T
Runner Up: Bartec USA, Tech600Pro
Runner Up: ATEQ TPMS Tools, Quickset X Summer/Winter Tire Reset Tool

The show week is just getting started, be sure to tune in all week.

Steven Olsewski

He grew up with a true passion for anything with an engine. During the year he can be found enjoying the outdoors, building Legos with son, and wrenching in the garage on his race truck.

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