What started in video games, an Easter Egg is something that is hidden. From hidden Jeep grilles to the three digits “419” or a 1941 Jeep Willys driving up a mountain, Jeep owners, fans and followers around the world are discovering the Easter Eggs hidden on their vehicles, then posting their finds on social media.
Jeep is giving its community the opportunity to invent what the next Easter Egg should be for a chance to have it hidden on a future Jeep model through their Next Jeep Easter Egg contenst. The person with the selected idea, as judged by Jeep brand designers and executives, will win a brand-new Jeep vehicle of their choice. The contest begins now and ends on Thursday, July 2. The winner will be announced on Friday, July 31.
“Jeep ‘Easter eggs’ started with the 2011 Grand Cherokee,” said Mark Allen, Head of Jeep Design. “We added small Jeep grilles inside the headlamp bulb shields. It was an off-the-cuff addition of a graphic to an otherwise standard piece. After that, we started sprinkling small graphics on various vehicles.”
“When we did the refresh on the Wrangler, we added a small side profile of a Jeep climbing up from the corner of the windshield, which became a point of delight for the customer,” said Allen. “These small elements are a surprise and delight for our customers and help convey the human touch behind our products, which is appreciated.”
Entries will be judged by the following criteria:
- Creativity: Entry presents the idea for the Easter Egg icon in a creative, effective and compelling manner (25%)
- Jeep Brand Power: Entry is in line with the Jeep brand spirit and is worthy of inclusion in the rare library of Jeep Easter Eggs (25%)
- Quality/Actionable: Entry clearly expresses the idea for the Easter Egg icon in a clear and easily understood manner that is actionable by the sponsor for potential future use on a vehicle. Entry shows clarity of the thought process (25%)
- Originality/Authenticity: Entry portrays a unique Easter Egg idea that is clearly the entrant’s own idea and does not build upon any other idea or expression. Entry has a distinct conceptualization (25%)
“The Jeep brand’s legacy is a testament to the people who since 1941 have dedicated themselves to building SUVs engineered and designed to be the most capable in the world, and to the people who proudly own, or aspire to own, one of our vehicles,” said Christian Meunier, Global President of Jeep Brand, FCA. “With a history of nearly 80 years filled with memorable experiences past and present, we believe that the ideas submitted by our global community will be ones that only Jeep and its owners, fans and followers can uniquely tell.”
With over 13 million followers across Jeeps’s social media channels, the Jeep brand’s 2016 award-winning commercial “Portraits” noted that, “We don’t make Jeep. You do,” recognizing the global truth that the rightful ownership of the brand resides within its worldwide community of fans, followers and drivers. As a true cult brand, the Jeep Easter Eggs contest is one more way for the brand to give its followers the chance to be a part of its storied history.
For your chance to enter and for all the rules for sumbitting your idea, be sure to visit their website.