With the COVID-19 virus taking over life as we know it Jeep and Ram have hit social media encouraging drivers to stay home. With most of America under some type of stay at home order, the brands want to remind drivers to hold out and wait to head out.
As part of the Jeep brand’s #StayOffTheRoad campaign, it released a video across its social media channels on Friday, April 10, called “Same Day,” playing off its award-winning “Groundhog Day” Super Bowl commercial featuring Bill Murray as Phil Connors from the iconic original 1993 film, asking people to #StayOffTheRoad: “We understand that every day is starting to seem the same. Stay home. Stay healthy. When this is all over, the trails will be waiting.”
“We want to send messages of hope, solidarity and optimism to everyone who is doing their part to combat the spread of the virus, for the people staying at home and to those working on the frontlines,” said Olivier Francois, Chief Marketing Officer, FCA. “Our goal as an automotive company is to encourage all Americans whose current conditions allow them to stay off the road to now do so, so that we can get back on it that much sooner.”
Ram Truck, through its #WorkFORHome social media campaign, shows that who we work for is as important as what we work for, and while we may have different roles, we all have the same goal. The campaign’s social content honors all the courageous workers essential in keeping our country safe and healthy, including first responders, health care workers, farmers, and utility and delivery workers.
The “A” in the Ram logo will become a symbol of a house as part of the month-long campaign. The social content includes “Pick Me Ups,” where followers can nominate their friends and families as unsung heroes and the brand will create a library of user-generated content (UGC) to support those who are supporting us.
Ram Truck will also showcase live streams of artists performing from their homes as a means to entertain those abiding by stay at home orders. The first “Ram Jam” session featured ACM “Best New Artist” Tenille Townes and was held on Thursday, April 9, streaming live on Tenille’s Facebook page and simulcast on Ram’s Facebook page.
Do you think this is a good push by the manufactures? Tell us in the comments below!