Off-Road Assassin

Ford Beating On The All-New Ranger Ahead Of Launch

Ford is making sure that the new Ranger is going to be ready for any adventure. Could this truck be the next hit to take over the mid-size truck market? We will have to wait and see, but Ford is doing everything they can to make sure the truck is up for the challenge.

“We torture every component – from its high-strength steel frame to its EcoBoost engine to its cloth and leather-trimmed seats – to ensure Ranger is ready for any season and nearly any terrain,” said Rick Bolt, Ford Ranger chief engineer.

At Ford’s Michigan Proving Grounds, a fully loaded Ranger hits the brutal Silver Creek track with impacts so severe robotic drivers are used so humans don’t get injured. In the lab, a four-post shaker table abuses Ranger for days to check against squeaks and rattles. In the real world, Ranger towing capability is tested in high temperatures on the unforgiving long steep grades of Davis Dam in Arizona, while the Australian Outback treats the truck to more heat and choking dust over harsh off-road terrain.

People seem to beat on trucks more than ever so it is good that Ford is putting this much effort into making sure the Ranger is ready. How do you think the new Ford Ranger will do? Tell us in the comments below!

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