Short-course racing is right around the corner from starting and for the midwest series, they just got a title sponsor. Championship Off-Road is excited to announce a multi-year title sponsorship agreement with AMSOIL – The First In Synthetics.
AMSOIL is recognized as a world leader in synthetic lubricant technology and supporter of multiple race series and events across the country, including Championship Off-Road’s sister series – AMSOIL Championship Snocross. The Wisconsin-based company has a long history in the off-road marketplace, currently working with some of the sport’s biggest names, including Bryce Menzies and Brad Lovell. The company has helped foster the growth of short-course racing across the country over the past two decades.
Championship Off-Road President, Carl Schubitzke said, “On our national snocross series, AMSOIL has been our title partner since day one. And it goes way beyond the track, as we use their product in every piece of equipment we own. AMSOIL is synonymous with our snocross fans, and the company is just as strong in the off-road market. Their partnership, guidance and expertise will help us, and our sport, grow.”
AMSOIL specializes in developing synthetic lubricants offering innovative answers to the greatest challenges vehicles and equipment present. The extraordinary performance of AMSOIL synthetic lubricants in a range of markets – automotive, powersports, industrial, racing and more, has made their influence in the industry unmistakable and their brand highly respected.
As the title sponsor, race fans and competitors will become quite familiar with the AMSOIL brand throughout every facet of Championship Off-Road. The company will be heavily involved with the promotion of the series and its racers, including all forms of media coverage through digital, social, the CBS Sports Network package and livestreams. On race day, on-site fan interaction will dovetail with technical expertise benefiting the racers on the track.
“Off-road racing continues to be a key part of testing and proving the performance of AMSOIL synthetic lubricants,” said Dan Peterson, AMSOIL Senior Vice President, Dealer Sales and Marketing. “We’re thrilled to partner with Championship Off-Road not only to show what our products can do, but to help grow the sport and help bring more exciting, fender-to-fender action to the fans.”
The 2021 Championship Off-Road season begins in Antigo, Wis. on June 5 and includes five additional events running into September at closed course tracks in Wisconsin, Minnesota and Michigan. Fans will enjoy coverage on the CBS Sports Network beginning in June and can watch via livestream on the Champ Off-Road website.